Screen Shot: Midas Touch

City Based: Rio De Janeiro, Brazil

What inspired the brand name?

The King Midas Tale, Greek mythology.

At what moment did you realize you wanted to start a brand?

We actually planned everything from the scratch, of course we had a lot of mistakes but the company was always professional and self conscious of its potential and value.

What helps you get over creative blocks?

Reading, watching movies, consuming art in any form. I need to be always in touch with as many references as possible.

What is the biggest mistake you have made?

We had a hard time with pricing and marketing at early stages, had bad partners, but thankfully nothing big really compromised our development.

What is the biggest success you have had?

Our t-shirt Rafaello, had us really popular in the Brazilian underground streetwear scene.

A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?

Trainspotting and skins, both references are unusual for the Brazilian public and any form of more abstract art.

Favorite color to use?

Off white

ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?

We don't really know the big shops in US, but here in Brazil we are available at one of the top 3 ones. (speaking streetwear wise) We have as a goal to be in every respected retailer of the streetwear scene in Brazil.

ANOTHER BRAND THAT INSPIRES YOU AND WHY?

Palace, always have been a benchmark for quality and communication. AMIRI, we would like the go in a more high end direction soon, and they have been a strong inspiration lately.

WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?

1 year - 40K+ followers known as one of the top 3 Brazilian streetwear brands. (Our scene is pretty small yet, so basically everyone that really live and breath streetwear knows us already, but we haven't earned the hype and respect wanted. 5 years - fully international, a solid choice for male street fashion in Brazil.

IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?

Turning shit into gold