Screen Shot: Examples

City Based: Sydney, Australia

What inspired the brand name?

Our ultimate goal is to become a apparel sourcing and manufacturing business. The current collection is our entry into the market; an “Example” of what is possible with us. Our t-shirts are made from scratch with 230GSM cotton that is imported from Portugal. They feature some very special details such as a double collar and a split back seam. We want to bring other people’s ideas to life for them; just as we did for ourselves.

At what moment did you realize you wanted to start a brand?

The earliest memory of direct clothing design I have was in a grade 10 class; approximately 6 years ago. I asked my principle if I could redesign the school sweaters and pullovers. He said no.

What helps you get over creative blocks?

If I feel like I am in a creative rutt - I watch movies with great cinematography, explore subcultures and most importantly, take a 1-3 week break; this way I can recharge and relax my mind.

What is the biggest mistake you have made?

Trusting manufacturers. Get a contract going or it isn’t happening.

What is the biggest success you have had?

Our launch party / pop up shop saw 500+ people roll through. We packed out a whole venue wall to wall and ended up having a 10 minute queue to get in. We didn’t expect it to get that crazy.

A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?

Ask someone to name a random object. Base your next design on what they said.

Favorite color to use?

We’re really into purple right now.

ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?

There are a couple right here in Sydney; Supply Store, Incu, The Standard Shop and Above the Clouds just to name a few.

ANOTHER BRAND THAT INSPIRES YOU AND WHY?

Were currently big fans of Hysteric Glamour and Jean Paul Gaultier’s old stuff; especially his sexual charged imagery.

Where do you see yourself and the brand in 1 year and 5 years?

In 1 year we see us releasing our 2nd cut and sew collection while having 2 more events under our belt. 5 years; its hard to say; but we would love to be engrained into Australia’s pop culture scene. Things are currently buzzing down here and the next 5 years are going to be amazing in terms of cultural growth.

In 5 words or less describe your brand?

HIGH-QUALITY-CUT-AND-SEW