Screen Shot: Do Nothing Club
Website: donothing.nyc
What inspired the brand name?
The brand name was something I was making crappy music in my bedroom under for a while. I never actually did shows or anything, and my girlfriend always liked the name, so when we decided to start this project together we used it.
At what moment did you realize you wanted to start a brand?
We started out designing posters for shows we were throwing, and people were interested in the poster designs. Then we printed some shirts for fun and posted them online and they sold out within a day, so we figured maybe we could make something of it and decided to develop our ideas and see where we could take it.
What helps you get over creative blocks?
We research our ideas a lot, and try to think about our concepts as a range of designs, so if we are stuck on one we move to another.
What is the biggest mistake you have made?
Not printing enough of each designs. It's hard when you're just starting to know what the demand is going to be, and so far we've severely underestimated the demand so not everyone who wanted a shirt was able to get one. We're going to be restocking them eventually though!
What is the biggest success you have had?
Just having people from all over the world buy our clothes has been a really great success. It's awesome that people in other countries like and relate to the designs enough to buy them.
A source of inspiration people may find weird?
Street signs and things like that that we see in our everyday life give us a lot of inspiration.
Another Brand that inspires you and why?
Clothing wise, Carhartt, because all of their clothing is top quality stuff. A lot of brands are in it for a quick cash grab and don't care about the quality of what they're making, but Carhartt is the opposite and delivers great, long lasting products, which is what we hope to do.
Are there any retail shops you would live to see you brand in?
We'd really like to have our own one day. As far as other shops, any local shop that supports local creatives would be cool. Something like The Good Company.
Where do you see yourself and the brand in 1 year and 5 years?
In 1 year we hope to continue the progress we've started to make over our first month. We've had customers from all over the world, so we hope to continue to grow and make meaningful connections with our customers, people who we collaborate with, and anyone in general that likes the brand. We are also in the process of learning how to print, and embroider our own products, so we'd hope to be able to manufacture everything in house by then.
In 5 years, we hope to be in a position where we can make meaningful, positive contributions to our communities, and inspire our customers to do the same. Whether than be through throwing events for the community, or helping put on artists, designers, and musicians who share the same mindset as us. We have no idea where we'll be in 5 years, but if we are in a position like this it would be a waste to not give back to the people who got us there.
In 5 words or less describe your brand?
Connecting the world through design.
