Brand: LOW KEY INDUSTRIES

Release Date: 2/21/2025

In a world where we’re constantly bombarded by notifications, algorithms, and endless scrolling, it’s easy to lose sight of what truly matters. Enter LOW KEY INDUSTRIES’ Book Burners Jacket – a piece that’s more than just streetwear; it’s a manifesto for the modern age. Dropping on February 21st at 11 AM PST / 1 PM EST, this jacket is a bold reminder to wake up, think critically, and reclaim your individuality.

Crafted with 400 GSM duck canvas, the Book Burners Jacket is built to last. It features embroidered graphics, a corduroy collar, satin lining, and YKK zippers – all hallmarks of LOW KEY INDUSTRIES’ commitment to quality. The boxy, cropped fit gives it a timeless silhouette, while the archival neck label nods to the brand’s dedication to craftsmanship and storytelling.

But this jacket isn’t just about aesthetics. It’s a call to action. Originally designed by the late creative director Drew Shifter in FW 2017, the Book Burners Jacket draws inspiration from Ray Bradbury’s Fahrenheit 451. It’s a warning against the dangers of complacency, a reminder of what happens when we stop thinking for ourselves and let technology dictate our lives.

As LOW KEY INDUSTRIES puts it, “Technology and social media have turned us into people who scroll instead of question, consume instead of create, and numb instead of feel. The more connected we are, the more disconnected we become.” This piece is for those who are tired of the noise, tired of fading into a world designed to distract. It’s a line in the sand – a choice to either wake up or burn with the rest.

Priced at $124.51, the Book Burners Jacket is available for pre-order until February 28th. Production and shipping will take approximately 6–8 weeks, with free domestic shipping included.

If you’re ready to make a statement, this is the piece for you. The Book Burners Jacket isn’t just a jacket – it’s a movement.