Brand: AIR JORDAN X AWAKE NY
Website: awakenyclothing.com
Instagram: @awakenewyorkclothing
Release Date: TBA
On December 20, 2023, Nike offered a sneak peek into the future of sneaker fashion with the preview of Jordan Brand's Spring 2024 retro sneakers. Amid the excitement surrounding the new footwear, a surprise awaited fans as Awake NY and Jordan did not only showcase their upcoming sneaker collection but also a collaborative varsity jacket that stole the spotlight. The event, hosted by Awake NY's brand director Hugo Mendoza and Nya Lorraine Co-Founder/Host of @hersolepodcast, showcased a jacket wore by Hugo. He also mentioned a release timeline for the collaboration
Hugo Mendoza took the stage, capturing attention in the distinctive Awake NY x Jordan varsity jacket—a symbol of the upcoming marriage of street fashion and renowned sneaker aesthetics. The jacket, in classic black with red and white accents reminiscent of Jordan's iconic "Bred" colorway, featured dual branding with Awake NY and the legendary Jumpman logo. Traditional fuzzy chenille patches adorned the front and back, while a striped collar and hem exuded a collegiate vibe.
Beyond its stylish exterior, the varsity jacket carried a subtle yet impactful message—"Where I'm From, New York, NY, Big City of Dreams 2024." This not only paid homage to Awake NY's origins but also added a personal touch to the collaboration, connecting the brand to the vibrant streets of New York City.
While the varsity jacket took center stage, it served as a gateway to the broader Awake NY x Jordan collection, providing a sneak peek into what fans can anticipate for Spring 2024. Although details on additional pieces remain under wraps, speculations suggest graphic tees and accessories might be part of the eagerly awaited launch.
The collaboration's anticipation began in June when Awake NY unveiled its first retail space in the Lower East Side. During this event, founder Angelo Baque confirmed the partnership with Jordan, fueling excitement among streetwear and sneaker enthusiasts. While a concrete release date is pending, Hugo Mendoza assured fans that the full Awake NY x Jordan collection, encompassing both clothing and footwear, will make its debut in Spring 2024.
The Awake NY x Jordan collaboration promises an exceptional convergence of streetwear and sneaker culture. The varsity jacket, a stylish blend of classic and contemporary design, offers a glimpse into the meticulous craftsmanship fans can expect from this partnership.