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JOE FRESHGOODS JFG – New Balance 992 “Aged Well” Collab Coming Soon
A bold statement from Joe Freshgoods as he kicks off the rollout for his latest New Balance project. But when the track record speaks for itself, sometimes you just have to remind them. After subtly teasing another 992, I couldn’t help but wonder—how do you top the first one from 2020? It might not even be possible. The DBM 992 “No Emotions Are Emotions” shifted perceptions of New Balance, especially in Chicago, where Jordan reigns supreme.
Screen Shot: AKASHI-KAMA
What inspired the brand name? A mood and a feeling…
Screen Shot: 2ndcoming
The brand name came from religious beliefs and then I made my own meaning with it and that meaning was the “new era” I don’t really push that phrase much anymore just because my vision for the brand over the years has grown …
Screen Shot: IMPOSSIBLE CONVERSATIONS
The name came from having chats with my friends about weird subjects that were impossible to answer, such as ‘If space is expanding, what is it expanding into?’. I mentioned at the time that these were ‘Impossible Conversations’ and from there the name really stuck…
Respect The Shooter: Macivelli – @macivelli
I was kind of always intrigued by magazines and old film photos…
FACT SHEET: STANDARD DEVIATION
I both grew up as science and math kids and ended up studying related fields in college. We were from the get-go taken with academic-sounding names, and when we were considering our options, “standard deviation”…