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Lousy – New York Winter collection 2025
The recently released Lousy New York Winter collection is inspired by a simpler time with the collegiate sweaters, Bo Jackson inspired football jersey, leather jacket and cap with a twist on an old NY1 logo. However…
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Screen Shot: Fourth Hour
Early in the brand, we really wanted to get our name out there. One of the more obvious ways to us, was to get an artist to sponsor or affiliate with us. After months, we had a record-label group express interest with having affiliation with the brand. With them being big dudes themselves, we had to custom make their apparel to their size. Another trouble for us would be international shipping to Canada but we thought it was going to be worth it at the time. However, we received the package back a week later since no one occupied the house anymore.…
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