Screen Shot: Wrath

City Based: Santa Barbara, California

What inspired the brand name?

Full metal alchemist. Then repeatedly listening to hit em up made me confirm the name choice lol.

At what moment did you realize you wanted to start a brand?

Sophomore year of highschool. I was really into streetwear and wanted to turn my passion into my own creative outlet.

What helps you get over creative blocks?

Going out and looking at things I wouldn't normally look at. Some of my designs came from really random inspirations that turned out really well.

What is the biggest mistake you have made?

Going on a small hiatus and not releasing or posting/releasing anything for a few months

What is the biggest success you have had?

Being able to continue to run the brand for 2 years, there are so many brands out that people can buy and Wrath being on their list is crazy to me. I would consider people telling me I inspire them to be a major success as well since thats part of the reason I do this, to let people know they can do something creative too.

A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?

When I tell people full metal alchemist heavily inspired the name people think the brand is anime based.

Favorite color to use?

As far as t shirts? 99% of my wardrobe is black or darker color tees so I feel as if thats what ive been inclined to make, but im trying to break from that and use some more vibrant colors for the upcoming collections lol.

ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?

Opening Ceremony, Nubian.

ANOTHER BRAND THAT INSPIRES YOU AND WHY?

All of my friends that run small streetwear brands inspire me. Palasade, Vague Visions, Damned is hard too. Im inspired because of their work ethic and just the mere fact that they do everything out of genuine passion. As far as a bigger brand I think Awake is doing it right. Angelo making people aware of social causes and making donations is really inspiring. Sorry I had to list a few, there's alot of very good brands out there.

WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?

In 1 year I see myself making more cut and sew pieces, bigger collections. In 5 years I would like the brand to be solidified and be able to give all my friends a platform through Wrath.

IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?

WORLDWIDE