Screen Shot: DIS IS IT

City Based: London

What inspired the brand name?

Our name is inspired by our grandma, she was on the phone agreeing with someone repeating “dis is it” at first I thought why’s she shouting? Then after a few more times I got used to it.

It quickly became apart of my vocabulary and spread throughout our friendships circles, when it came to thinking about a name for our brand that’s the first thing that came to mind and now we are DIS IS IT.

At what moment did you realize you wanted to start a brand?

My cousin and I have always said “we should have our own brand” when we were kids, and after working full time jobs we got fed up and wanted something that belonged to us, so in 2019 we both decided to take action towards fulfilling a joint dream we had and left our jobs to start the business.

What helps you get over creative blocks?

Taking walks or going cycling, Pinterest, having a food break, taking a nap and magazines

What is the biggest mistake you have made?

Not starting the brand sooner.

What is the biggest success you have had?

Starting the brand so far and hopefully their are many more to come.

A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?

Plants

Favorite color to use?

Can’t pick one but Yellow, orange and blue

ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?

Selfridges

ANOTHER BRAND THAT INSPIRES YOU AND WHY?

Weekday, simplicity is often best when it comes to clothing, you can take basics and simple designs and change an outfit with ease.

WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?

In our studio space doing everything we are doing now on a larger scale.

IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?

Simple, Bold, Cultural, Lifestyle, Chilled