Screen Shot: CRTFD
Website: Crtfd.com
City Based: Los Angeles, CA
Instagram: @CRTFD
What inspired the brand name?
The Cultures that I feel are pushing the underground and are certifying it for the rest of us. So if it's lit it's CRTFD.
At what moment did you realize you wanted to start a brand?
When I realized large brands weren't doing enough to become sustainable. Time is running out and we all gotta do better for our Earth.
What helps you get over creative blocks?
Work with my team to find out center and make sure what we are working on feels authentic to us.
What is the biggest mistake you have made?
There are no mistakes just learning moments.
What is the biggest success you have had?
Assembling the CRTFD team.
A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?
Magic mushrooms
Favorite color to use?
Chartreuse
ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?
ANOTHER BRAND THAT INSPIRES YOU AND WHY?
Aime Leon Dore because they have always known who they are and what they've after they're definitely CRTFD.
WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?
Having a large voice in the industry so we can change fashions old ways.
IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?
CRTFD