Screen Shot: CliffSide London

City Based: Westcliff / London, United Kingdom

What inspired the brand name?

A lot inspired the name of this brand. It’s not just a name that represents the brand itself. It represents the area of Westcliff, (The CliffSide), and represents those that are risk-takers (“On The CliffSide”). This is where our #1 saying embroiled - “Take a risk or lose a chance.”

At what moment did you realize you wanted to start a brand?

It was hard for our team to grasp our ideas and finally launch, but we did it, after reflecting on our own saying itself, “Take a risk or lose a chance.” with this mindset most was possible for us, with us all learning along the way. We try to inspire others to be like this too, as there are too many chances that could be lost!

What helps you get over creative blocks?

Relaxation. Your brain needs to cool down first to even start thinking properly and doing that brain work. Never procrastinate or stress, even if it takes weeks or month to get where you want to be with your creation, 1% growth in knowledge, skill or intellect everyday is enough. It all adds up to being creative in your own way.

Our designers are normal people that are inspired by other designers, and some of them are said to have had dreams about certain designs, bringing them to life the next day.

What is the biggest mistake you have made?

The biggest mistake we made was risking TOO much so soon. It is always good to risk, but not to the point where it’s stupid, and you’re blindly risking.

Risk with a plan B and a plan C. That’s the simplest way we can put it.

What is the biggest success you have had?

The biggest success we have had is the fact the brand has been running so long. We truly did not think it’d reach as far as a year, and no matter what the numbers are, we all still see this as a great success and hope to continue the journey.

A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?

Music. People may or may not find this weird, but normally the team would listen to music that have normally been played in shows they’ve watched, and that would convey the pump, inspiration & desire in them. This always helps with work rate and dreaming about potential future outcomes, which is always great!

Favorite color to use?

For garments, our favourite colour would definitely be black. We like to apply unique & vibrant colours to garments so they stand out in that black.

For designs, there wouldn’t be a favourite colour, as there is just such a variety of actual designs.

ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?

Any designer typed retail shops, small or big.

ANOTHER BRAND THAT INSPIRES YOU AND WHY?

Bornchaser Mafia. This brand definitely is a big inspiration as they thoroughly convey the mindset of chasing dreams efficiently.

WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?

In 1 year from now, we will definitely be double or even triple the numbers. In 5, tenfold.

We just hope we can change the game!

IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?

Different & Unique.