Brand: NOAH
Website: Noahny.com
Instagram: @Noahclothing
Release Date: Now
In this latest PUMA collaboration, the aim was to showcase a different perspective on what “getting out” can mean—often thought of as venturing to mountains or remote areas. Typically, trails evoke images of forests and high peaks, but growing up here reveals a different kind of wilderness—the seaside and sunken forests. This collection highlights that even in a place like New York City, nature is accessible and within reach.
There’s also a history of outdoor gear being adopted in cities due to its durability and resilience. Designed for rugged terrains, this gear often transitions seamlessly into urban life, where toughness is equally essential. A rugged boot built for wilderness is just as fitting in New York City. This season’s collection captures that balance perfectly.