Brand: NOAH
Website: Noahny.com
Instagram: @Noahclothing
Release Date: Now
See blog post below from NOAH website
We do things our own way. Not just to get attention, but as a means make things that last, start conversations, and operate responsibly. We’ve never thought of clothing as disposable, or even particularly seasonal, which is why we encourage people to only buy things they truly love. But sometimes you fall out of love; sometimes you outgrow a certain garment, or it might have reached the end of its wearable life as a garment and now it’s time for it to take on another form.
That’s where our Not Dead Yet program comes into play. Not Dead Yet seeks to extend the life of a garment and keep it out of a landfill by either repairing it or repurposing it in order to keep your clothes in use, rather than forgotten or thrown away.
To that end, we recently worked with Japanese textile designer Enzo, who handcrafted a series of cotton rugs using archived Noah graphic tees and rugby shirts.
Enzo has been dedicated to his craft for the past three and a half years, and after graduating from Bunka Fashion College, worked at a fabric factory in Yamanashi, where he saw firsthand how much fabric was wasted daily. This sparked a desire to find a better way, leading him to discover Sakiori—a traditional Japanese weaving technique that repurposes discarded materials, transforming them into something durable and long-lasting.
The idea of taking something that’s just sitting around collecting dust and transforming it into something that could be part of someone’s life again resonated with him immediately. Our fabrics were right at home in his hands—easy to work with, solid, and dependable.
Enzo reshapes the narrative around what these materials can be. He’s meticulous about color, especially with our tees, which often come in different tones that need to be balanced just right. His creative process is personal and deliberate, shaped by what he sees and feels. It’s not about following trends or doing what’s expected—it’s about finding the right balance, staying true to the craft, and letting the process unfold naturally.