Name or know as: Jordi 'Seven AM'

City Based - New York City

Spotify: Seven AM

What got you into photography?

There's something special about capturing scenes and people while they're inside their own world. Organic, non pre-planned shots. It really captures a lot of emotion since it won't give the time to put a filter on. And more often than not, the best stories come like that. I'm not really a photographer or anything in the style. I'm actually a music producer and audio engineer. That said, there's always been something about capturing and telling stories without words that always draw me to the subject. In photography I've found the complementary aspect that a lot of times I felt missing in music. The visuals. Stories from a different perspective. It's been the complementary outlet that I've felt missing. Being able to combine the two of them allows me to still have a creative output even on days with a 'creative block'.

What equipment do you prefer?

Not too picky, I'm usually comfortable with a Canon t3i I 'borrowed'... more like stole from my friend a while back lol. I also tend to prefer wider lenses. I like how much you can capture, and sometimes they add a cool distortion effect to the image.

What do you prefer to work with brands, people, landscape, etc?

Brands are cool to work with, but it's always boils down to how good you can work together with the other person. Also I have a special spot for night/party photography since I got to sharpen my skills through it.

If you could do a photoshoot with any brand/person in the world who would you choose and what brand use?

Uff hard one haha. I'd say anyone that inspires me. If something gives me a little sparkle, I'd most definitely be down to shoot. But being specific I'd say singer/songwriter Banks, the people at Madbury, Adidas, Mura Masa, etc..

Who are some people you get inspired by?

I try to always surround myself with people that inspires me. The #1 spot would go to my cousin @olimakes. That's a tough mofo right there. He always inspires me to keep going forward regardless of how difficult something might look. And I won't even get started with the creative side. I'm just gonna say that any visual related stuff I know it's because of him.

What drives you to be great at your craft?

Curiosity and frustration. Curiosity because most of the time I create something new I was effing around or trying different things just for the sake of it. And frustration because whenever I'm not happy with how something looks/sounds and I don't know how to fix it, I try to learn it or find a new way to do it myself.

What advice would you give to a new person in the game?

Stays curious, true to yourself and be grateful for every opportunity.