The thinking behind my brand name was a focus on the inside of our head and the power that a brain really holds. The brain impacts everything we do in life as human beings like making daily decisions, coordinating our bodily functions, it gives us those bright creative ideas, it controls our emotions.…

Fearful came about while thinking of names when i knew i wanted something “negative” to be the name of it just to be different, and then “FEARFUL” came to my head because it actually has various meanings…

The name came from having chats with my friends about weird subjects that were impossible to answer, such as ‘If space is expanding, what is it expanding into?’. I mentioned at the time that these were ‘Impossible Conversations’ and from there the name really stuck…