John Geiger – “Champagne” 004


Joe Freshgoods’ “Aged Well” collection celebrates 5 years of growth with a varsity jacket and New Balance 992 collab. Timeless streetwear with a story.
Introducing the Red Glow 004—a daring new release with a unique twist. The bold red TPU upper immediately catches the eye, but the real surprise lies beneath: a hidden glow-in-the-dark layer that subtly illuminates when the lights dim. As the first-ever 004 to feature this glowing…
A bold statement from Joe Freshgoods as he kicks off the rollout for his latest New Balance project. But when the track record speaks for itself, sometimes you just have to remind them. After subtly teasing another 992, I couldn’t help but wonder—how do you top the first one from 2020? It might not even be possible. The DBM 992 “No Emotions Are Emotions” shifted perceptions of New Balance, especially in Chicago, where Jordan reigns supreme.