Hidden – September 2023 collection




The biggest success we have had is the fact the brand has been running so long…
I think the best think I did to keep me inspired and ideas flowing was forcing myself into the habit of writing down everything I see that might turn into a concept immediately on the notes on my phone. Everything from song lyrics that catch my attention, a bit of graffiti i see walking to uni, even passing phrases my friends use that are a bit odd – most of my ideas stem from one of these little day to day gems…