HIDDEN – OCT 2024 RELEASE




















My first big win was getting my t-shirt into Jeff Staple’s shop Reed Space…
Woven into the green tongue label, the black END branding stands out, complemented by a matching green patch that extends along the spine of the lace pocket. Celebrating END’s 20th Anniversary, this detail is paired with Salomon’s signature text. Traditional XT-6 design elements remain intact, featuring Salomon branding on the heel and a “LAB” marking near the lateral toe. The sneaker’s underfoot structure includes a white foam midsole supported by Salomon’s Agile Chassis System and a marbled green rubber outsole for added traction…
I wanted a name that reflected the ethos of the brand, I knew that the label was going to carry the concept of exploring and developing the conversation between garments and design…