Carhartt WIP x New Balance MADE in USA 990v6






What is the biggest mistake you have made? Not thinking through my brand and preparing it enough.…
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I don’t think there was a specific inspiration, at the time when starting the company was a vague idea. A big part of my time was thinking of a good name I looked at it like a tattoo once I decided there’s no going back it’s permanent so it had to be perfect…