FACT SHEET: WICKED
The name of the brand came from being Boston based. The word “WICKED” is synonymous to the area so when bouncing around names for the brand that was the one that stuck and had the most meaning…
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JackRabbit S/S ’17 Collection
Each item in the collection plays with a different concept about color. Our ‘Mixed Breed’ t-shirt superimposes a design in CMY process inks that mix when they overlap to create new colors. The matching ‘Different Strokes’ long sleeve and ‘Chromatic’ shorts are inspired by the classic idea of …
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FACT SHEET: STANDARD DEVIATION
I both grew up as science and math kids and ended up studying related fields in college. We were from the get-go taken with academic-sounding names, and when we were considering our options, “standard deviation”…
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Rule of Three / Prologue Video
Rule of Three is a storytelling inspired apparel brand. That means that behind each designed garment there is a meaning…
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FACT SHEET: SAVETHEYOUTHS
The YOUTHS only the YOUTHS. I feel like “savetheyouths” stand out and represent just everything in the world thats fuck up and everything that everyone is afraid of saying or think
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Fear Of God Fifth Collection First Delivery Now Available
Jerry Lorenzo has been busy these past few months, designing the latest collection for his world-renowned ‘Fear Of God’ streetwear label. For March 2017 we have been treated to the fifth collection from Lorenzo and it features a plethora…
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Supreme x The North Face 2017 Spring/Summer Collection
Supreme are fresh of releasing their latest collection with collaborator Mike Hill. Today fans of preme get treated to yet another North Face collaboration…
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Behind Venus X’s Planet X Boutique & Her Futuristic Air Max 97 “DEF CON ONE”
You have to ring a buzzer on the outside of a blue, brick building at the end of Jefferson Street in Bushwick, Brooklyn. That’s where Planet X is. The cult consignment-slash-streetwear boutique, fashioned for people..
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See Stone Island Shadow Project’s 2017 Spring/Summer Pieces in Action
This past February, Stone Island’s Shadow Project unveiled its vibrant range for the 2017 spring/summer season. This time around, the ultra-technical offshoot unveils an accompanying campaign video that offers fans a look at several key garments
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Ryo Ishikawa of Fxxking Rabbits Shares His Provocative Inspirations
Although enigmatic, Ryo Ishikawa is undoubtedly an iconic figure in Tokyo’s storied streetwear scene. Ishikawa made his mark by creating VANQUISH, a menswear label