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    Screen Shot: Commons Lane

    ByJae Klein October 8, 2017

    Screen Shot: Commons Lane

    What inspired the brand name? Our lives are controlled by obscure rules that shape society and force everyone to follow obediently toward a vague goal. They are forced to travel the same path as others without reason and without passion. This is an infinite and narrow road that we call Commons Lane…

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  • FASHION

    Screen Shot: Pharo USA

    ByJae Klein September 8, 2017

    Screen Shot: Pharo USA

    Favorite Item I have made: I think my favorite item I have made was definitely our french terry tee from our previous collection…

    Read More Screen Shot: Pharo USAContinue

  • FASHION

    Screen Shot: PROJECT GRAIL

    ByJae Klein August 20, 2017

    Screen Shot: PROJECT GRAIL 

    Favorite item you have made?

    Would be the one on my current collection, “WITH ALL DUE RESPECT”…

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  • FASHION

    FACT SHEET: On Our Own

    ByJae Klein August 12, 2017

    The brands manifesto itself is a tribute to outsider culture, praising the underdogs, the minorities, the dreamers, and rule breakers.“As a kid I’d bail from home whenever I could, go to gigs, art events, film nights, whatever, I just wanted to escape…

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  • FASHION

    FACT SHEET: WICKED

    ByJae Klein June 28, 2017

    The name of the brand came from being Boston based. The word “WICKED” is synonymous to the area so when bouncing around names for the brand that was the one that stuck and had the most meaning…

    Read More FACT SHEET: WICKEDContinue

  • FASHION

    JackRabbit S/S ’17 Collection

    ByJae Klein June 26, 2017

    Each item in the collection plays with a different concept about color. Our ‘Mixed Breed’ t-shirt superimposes a design in CMY process inks that mix when they overlap to create new colors. The matching ‘Different Strokes’ long sleeve and ‘Chromatic’ shorts are inspired by the classic idea of …

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  • FASHION

    FACT SHEET: STANDARD DEVIATION

    ByJae Klein May 30, 2017

    I both grew up as science and math kids and ended up studying related fields in college. We were from the get-go taken with academic-sounding names, and when we were considering our options, “standard deviation”…

    Read More FACT SHEET: STANDARD DEVIATIONContinue

  • FASHION

    Rule of Three / Prologue Video

    ByJae Klein May 25, 2017

    Rule of Three is a storytelling inspired apparel brand. That means that behind each designed garment there is a meaning…

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  • FASHION

    FACT SHEET: SAVETHEYOUTHS

    ByJae Klein May 18, 2017

    The YOUTHS only the YOUTHS. I feel like “savetheyouths” stand out and represent just everything in the world thats fuck up and everything that everyone is afraid of saying or think

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  • Uncategorized

    Fear Of God Fifth Collection First Delivery Now Available

    ByJae Klein April 4, 2017

    Jerry Lorenzo has been busy these past few months, designing the latest collection for his world-renowned ‘Fear Of God’ streetwear label. For March 2017 we have been treated to the fifth collection from Lorenzo and it features a plethora…

    Read More Fear Of God Fifth Collection First Delivery Now AvailableContinue

  • FASHION

    Supreme x The North Face 2017 Spring/Summer Collection

    ByJae Klein March 28, 2017

    Supreme are fresh of releasing their latest collection with collaborator Mike Hill. Today fans of preme get treated to yet another North Face collaboration…

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  • FASHION

    Behind Venus X’s Planet X Boutique & Her Futuristic Air Max 97 “DEF CON ONE”

    ByJae Klein March 25, 2017

    You have to ring a buzzer on the outside of a blue, brick building at the end of Jefferson Street in Bushwick, Brooklyn. That’s where Planet X is. The cult consignment-slash-streetwear boutique, fashioned for people..

    Read More Behind Venus X’s Planet X Boutique & Her Futuristic Air Max 97 “DEF CON ONE”Continue

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