Awake NY – AWAKE NY FALL ’24 DROP 2

What inspired the brand name? Every decision that I make is on impulse. So it’s 4am and I decide I need to change the brand name before it gets too much recognition because ‘Moonlit Driveway’ was just too long and didn’t sound like a brand. So as usual I was listening to The Killers, and I heard the song Sweet Talk…