Awake NY – AWAKE NY FALL ’24 DROP 2












I think just having a brand alone is a huge success for me. I’m pretty timid, self-conscious, and I was never really one to display something I’ve done creatively. Even now, I have some remorse when dropping a collection because I feel like my audience will have a distaste for it. Starting a brand was my chance to be loud and get myself out of that mindset.…
The biggest mistake I’ve made was doubting myself and my ability to create great things…
I allowed myself to give up because things weren’t going well in the beginning. I wasn’t paying myself and investing the rest into my brand like I should have but I loved interacting with customers or people who loved my brand. Then once I got into stores, I felt like everything was going fast.…